Facebook ad account restricted: what to do with campaigns and balance
Restrictions are a normal part of working with Meta. What matters is knowing what happens to your money and campaigns.
Updated: · Meta RDP, agency Meta ad accounts since 2023
Short answer: If Meta restricts an ad account, the reason and the review button are in Account Quality. In a personal ad account the money and campaigns stay inside until Meta decides. In a Meta RDP agency account we move the remaining balance to a new account and the campaigns are rebuilt from saved settings.
Find the reason
Open Account Quality in Meta Business Suite: it shows what is restricted (ad account, Page or profile) and under which policy.
Request a review
If you think the decision is wrong, request a review from the same section. A decision can take from a few hours to a few days.
What happens to the balance
| Account type | Money and campaigns |
|---|---|
| Personal | Stay in the restricted account until Meta decides |
| Your own Business Manager | Appeal on behalf of the company |
| Meta RDP agency account | Remaining balance moved to a new account |
What to prepare in advance
- Keep campaign settings and creatives outside the ad account so you can rebuild fast.
- Keep a daily report: it shows what ran and when. Report template.
- Check ads against the policies before launch.