Agency ad account for Instagram ads: how it works
There is no separate Instagram agency account: Instagram ads run from a Meta ad account. Here is what that means in practice.
Updated: · Meta RDP, agency Meta ad accounts since 2023
Short answer: Instagram ads are launched from a Meta ad account, the same one used for Facebook. An agency Meta ad account works for Instagram: you choose Instagram placements (Feed, Stories, Reels) and link an Instagram profile for delivery. Top-ups go through the provider's balance; at Meta RDP in USDT or USDC.
One account for both platforms
Facebook, Instagram, Messenger and Audience Network are managed from one Ads Manager, so an agency Meta ad account is also an Instagram ad account.
Instagram profile
To run ads under your brand, link an Instagram profile to the campaign. Without it, the ad may run under the Facebook Page's name.
Placements
- Feed and Explore.
- Stories.
- Reels.
Keep automatic placements or choose Instagram only.